You know your patients would rather avoid colonoscopies, but did you know their primary care providers may be shaping their perceptions and behaviors?
In a pair of surveys presented at the 2020 virtual meeting of the American College of Gastroenterology, only about half of primary care providers recommended colonoscopy to their patients as the preferred screening modality for colorectal cancer. When providers presented multiple options, patients often snubbed colonoscopy in favor of a different