In April, television viewers heard in an advertisement for Cologuard: “Even though you’re stuck at home, you can still be screened for colon cancer.” The commercial spot, which aired on major networks like CNN and NBC, let people know that despite the COVID-19 pandemic, Exact Sciences, which makes the test, was still open for business. The campaign is one of many the company has launched in recent years to boost attention and interest in its flagship product, Cologuard. Since
JULY 28, 2020