Dooreck is a gastroenterologist in Pembroke Pines, Fla.
The way I see it, you have three options in today’s practice environment, the first two of which are suboptimal: Do nothing or pay someone a lot of money to do something for you. Or you can become engaged in your digital “reputation.” That reputation is now the most important factor that determines the success of your medical practice—as a business, a source of income, and a financial reward for the